Environment & Technology

Utilizing Hologram Technology In Tourism & Hospitality

Advancements in information technology offer innovative ways for businesses across all sectors to reach and interact with any target audience. We live in an interactive world where individuals demand access to information in real time. To thrive in today’s competitive economic environment, businesses relying on income from the tourism industry must keep pace with the newest trends in marketing and entertainment to survive.

Tourism these days relies heavily on the Internet to lure travelers to various destinations, regardless of whether they are visiting for business, leisure, health, education, to visit relatives or friends or any other reason. Consumers can now book airline flights, secure accommodation, reserve rental cars and purchase tickets for attractions, sporting events and live performances ahead of time and from the comfort of home. These online tools are extremely helpful for attracting travelers and helping them get to where they want to go, but some of the most exciting advancements in technology focus on enhancing the travel experience by disseminating useful information to visitors after they arrive at their destination.

The mobile phone has already become the travel guide of choice for many people. Fewer tourists are relying on maps, books, pamphlets and other printed material for information about what to do, where to go and how to get there. They no longer have to carry and organize individual guidebooks and maps for multiple locations because they have access to all the information they need at their fingertips through a mobile electronic device.
Augmented reality offers innovative ways for local businesses to engage travelers with interactive content. This technology works by superimposing computer-generated sensory input onto the real-world environment. Unlike virtual reality, which creates an artificial environment, augmented reality uses physical objects in the real world as the backdrop for computer-generated annotations.

The most commonly applied augmentations are currently auditory and visual overlays but augmented reality actually has the potential to add elements to the physical environment perceptible by all senses.

Hologram technology superimposes 3-D Illusions onto the environment that seamlessly blend in with reality. A hologram shows the relationship between all components of an image more vividly than 2D images. This vastly improves the viewer’s experience by showing free-floating video in 360 degrees.

Holodogmedia is a holographic media company based in Las Vegas, Nevada and a leader in creating holographic and interactive display systems.

We believe everyone should experience the wonder of holographic images. This technology can create amazing viewing experiences. It offers a wide variety of applications across many business sectors, especially the tourism industry, which is dedicated to enhancing every aspect of the tourist experience.

Multiple holographic images can be used as virtual tour guides to the city. By utilizing this cutting-edge technology, historical figures or fictional characters come to life to promote attractions, restaurants and other local businesses.

Museums may offer holograms featuring famous figures relaying stories, narration, and commentary about relevant displays and exhibits. Instead of just viewing a spectacular piece of artwork, imagine watching as the artist describes his or her creation and offers insight into its inspiration.

Reality augmented sightseeing goes way beyond just educating visitors about the history and culture of a city. It actually immerses them into the environments of years gone past and offers them the chance to witness significant events that shaped the city or region.

Reconstructed images of long-gone historic landmarks superimposed on their original sites give visitors the feeling they have traveled back in time. They can watch the evolution of a city’s skyline over time and see how it looked at different times throughout history.

Merchants can use hologram technology to create virtual displays and product demonstrations designed to entice visitors to purchase their products and services.

Technology is available that allows people to view holograms on mobile phones and notebooks. Travelers use their mobile electronic devices to access an app, which guides them to various trigger points. Upon arrival at the trigger point, the app recognizes the location and triggers a holographic performance on the screen. Users can take pictures of themselves with the holographic images and share them on Facebook, Twitter and other social media sites. For more information please contact: nick@holodogmedia.com

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Nick Vilardel, Founder of HolodogMedia